Project Brief

Over the past year, Vembla has investigated its target group behaviour and based on that, they have created a new service. They will now offer home delivery of groceries and groceries in 10 minutes within Stockholm's inner city.

They have built their own warehouse, a so-called Dark store, which will serve as warehouse for the new service.

The current application works well and as far as it is possible, its functions can be reused in the new application. The focus was to make the user find the needed goods easily, get an overview of all goods offered, feel inspired and be able to complete the purchase in a smooth way.

As the time was limited, no UX research should be conducted. Testing was to take place after launching the service.

Ideate Visual Material

A graphic profile was created based on the words fast, innovative and fresh.

A component library A design system was created to make the application's appearance uniform and to make the work smoother. Below are some of the components.

Prototype Wireframes

Next step involved researching the current application and some competitors in order to get an idea of ​​what features similar services offer. A brainstorming workshop and some sketches made us the decide on what the UX flow could look like and thus wireframes were created. Based on the sketches, an application emerged and design sketches and an interactive prototype were created.

The UX flow created in Balsamiq and the UX wireframes are presented below. 

Iterate Design Sketches

Previous briefs and feedback resulted in the design sketches below.

From left to right:

• Start screen where the user can choose Vembla Express or Vembla Shop

• Splash screen

• Start screen for Vembla shop, the user needs to put in address before continuing

• Shop

• Goods and categories

• Checkout

• Payment

• Menu

Vembla appreciated the design and were happy about both the graphic profile and the design sketches of the new application. Everything that they required has been implemented and the service has been launched. As Vembla already has a large pre-coded library with functions from the previous application, there are some deviations from the design sketches presented here.

It was a fun yet challenging project. Food tech is a broad area with many players. The possibilities of what can be created feel endless, which is exciting. At the same time, it makes it so much more important that the service we create is designed in a way that attracts consumers to use it.